Awareness Place Retail Packaging System have been selected for Lürzer’s Archive Special 200 Best Packaging Design Worldwide 10/11
Good Design = fresh coffee + scribbles & doodles + taking pictures + dreams + $$$ + gym + yoga + therapeutic shopping + organic food + long holidays!!!
Mudian_
The MUDIAN brand is coined from the Chinese word which means “wooden shop”. The company started as carpenters with dreams to craft beautiful furniture have since grown to a full fledge team that provide planning, design and build for kitchen and wardrobe. The specially created logotype for MUDIAN represent the close relationship between the company and its clients.
Small Small World Bumper Playmat_
The Bumper Playmat is a cushioned and padded mat that helps to reduce injury due to falling for active children. We are tasked to illustrate a series of animals from A – Z to make learning alphabets a fun experience. Naïve and simple style of illustrations, typography and fun colours were used to make the alphabets and animals easily recognized by the kids.
Collective Designs_
Specially created logotype for collective designs represented the company’s strength in space planning and design.
PRAY FOR JAPAN_
We were saddened by the massive earthquake and tsunami in Japan on 11 March 2011. Saw lots of video clips online and felt for the people in Japan. We translated our feelings by creating the “PRAY FOR JAPAN “ logos. Posted the logos on Facebook and many of our friends liked them. This sparked the idea of using the logos on tote bags and buttons to raise funds for the quake victims. We printed 100 pieces of tote bags and buttons which were sold out in just 2 days and raised SGD$3,785.00!!
VICCAL_
A company that believes in pure and honest skincare solutions, creating its own formulations to include only 100% natural actives. This underlying philosophy is shown in the VICCAL brand and the cosmetic packaging range of serums. Recycle kraft stock with soy based ink printing and debossed effect on the serum packaging boxes and product leaflets further reinforce the company’s belief in being environmentally responsible.
Twinkle_
A manga-styled deer was specially created to be the company’s mascot for the brand – TWINKLE, a company that specialises in jewellery design for toddlers. The packaging box design system was based on a single sleeve to match different colour bases – purple for the boys and pink for the girls. In addition, our mascot comes to life as pendants!
BBD CNY CARD – RABBIT_
A rabbit illustrated in its simplest form. The extended rabbit ears subtly represent the year 2011.
Clothesmith_
A bespoke menswear concept that believes in beautifully crafted shirts and pants to suit the customer’s personality. Classic fabric patterns like houndstooth, men silhouettes and accessories icons were used to create a distinctive retail packaging system.
Simply Flowers_
A stylised stalk of flower sits nicely with the logotype, conveying the tagline’s message ‘Simply Love’ for the bespoke flower shop. The identity was applied across all the collaterals for an upmarket and consistent look.
The Nutcracker Singapore_
The story of Clara and the Nutcracker Prince, normally presented as a ballet, has been stylised and creatively retold by PA’s own dance choreographers with a local twist.
The stylised icon of the Nutcracker was used as the main design element for the marketing collaterals – the poster, leaflet and programme booklet.
Chingay Parade Of Dream 2011_
The brand identity and other publicity and marketing collaterals which include T-shirts, water tumbler, tickets etc were designed for Chingay Parade of Dreams – Singapore’s grandest street and floats parade.
Photography and digital imaging by FLUX Fotography
Intercept Technology Brochure & Exhibition Graphics_
Intercept Technology – a patented material to prevent corrosion & degradation targeted at the defense, aerospace and marine industry. Schematic graphical illustrations and images were used on the brochure to convey the effectiveness and usage of the product. Adaptation includes exhibition graphics for Singapore Air Show 2010.
Pimabs_
A bespoke menswear concept which is famous for its distinctive styles, designs and detailing. These qualities are reflected in the design of the PIMABS brand, stationery and paper carriers.
Communication Arts – Design Annual 49_
Communication Arts 49th Annual Design Exhibition, Award of Excellence
The Nano-Bio Kits
Institute of Bioengineering and Nanotechnology (IBN)
Retail Packaging System
Awareness Place
Blue Beetle Design_
A subtle detail of the “beetle” is incorporated into the specially created logotype.
Various images were used throughout the stationery items to give a feel of ever changing and versatility in design, which the company strongly believes in.
FusionWorld_
FUSIONWORLD – a gallery at FUSIONOPOLIS that showcases technologies and latest inventions by A*STAR’s research institutes. The logo is a multi-coloured segment fused together to form a “FUSION” globe. We also designed the corporate stationery, marketing collaterals, signage, website and touch screen interface.
Awareness Place_
A new retail identity for a holistic shop with its applications onto the stationery, packaging design system and retail graphics was created.
Elements of nature and lotus leaves were used for the entire packaging system. For the incense packaging range, we introduced a single packaging with different coloured stickers to indicate the various types of fragrances. Die-cut holes at the back of packaging box allowed consumers to smell the fragrances without tampering the box.
Chingay Parade Of Dreams 2009_
The brand identity and other publicity and marketing collaterals which include T-shirts, water tumbler, tickets etc were designed for Chingay Parade of Dreams – Singapore’s grandest street and floats parade.
IBN Nano Bio Kit_
IBN Nano-Bio Kits were developed by the Institute’s researchers as teaching aids for science lessons, helping teachers to simplify and convey complex scientific concepts to secondary and tertiary students. Stylised shapes adapted from each kit were used as the main design element for the packaging. The overlapping shapes and colours make this packaging box a fun learning science experiments kit for the students.
IBN Nano-Bio Kits had been selected for display at an exhibition at New York’s The Museum of Modern Art (MoMA) – Design and the Elastic Mind Exhibition, 24 February 2008.
Physioeficaz_
A physiotherapist who is famous for her unique treatment is reflected through the use of abstract images of human body parts in the stationery and wall graphic mural.
IBN Corporate Brochure_
The brochure had to be light and compact for clients to bring them on overseas missions. We thus created various divisions in small booklets that can be housed in a single folder, allowing for easy expansion in the future.
BBD 10th Anniversary T-Shirt_
Celebrating our 10th Anniversary, we created two limited edition T-shirt designs using the beetle and “10” as the main design elements.
ILY_
The simplicity of the ILY logotype represents the company’s vision in providing pure and honest skincare to its clients.
Who’s Who in Design – Volume 3, Red Dot Edition_
Red Dot Online : Communication Design – Who’s Who in Design Vol 3
Editorial Coverage
La Sylphide_
La Sylphide, first staged in 1832, has been hailed as the first ballet to successfully express the romantic philosophy. A classic logotype was created and the concept of an old storybook was disguised as the programme booklet. The vintage look was recreated with old books images and type style. The identity was applied onto collaterals and merchandise like posters, invitation cards and T-shirts.
12 To 12_
A musical performance by the People’s Association to promote greater understanding and appreciation of multi-cultural community was reflected in the poster and programme booklet with the use of multi-ethic images, motifs and colours.
Whose Voice Cries Out?_
A contemporary dance choreographed by the famous Japanese choreographer Ms Sakiko Oshima for the Singapore Dance Theatre. The raw and energetic performance by the dancers was captured by the bold type style in relation with the images for the entire programme booklet.
Coppelia_
Full illustrations style was used to showcase this programme booklet for Coppelia – a dance performance staged for the kids by the Singapore Dance Theatre.
French Connection_
A mixed bill of contemporary works by Singapore Dance Theatre. The portrayal of death, poignant yet dramatic, was reflected by the use of images and bold colours for the billboard, poster and programme booklet.
Wright Starr Global_
A boutique headhunting company specialising in the aviation industry. A sleek and understated logotype was created with a guiding star which represents the company’s vision in placing the right ‘star’ for all its clients. The star was further applied onto all the stationery items for a stronger and consistent branding.
I2R Corporate Brochure_
Imagination To Reality – A corporate profile brochure for Institute for Infocomm Research (I2R) to showcase their innovative capabilities and technologies. Graphic elements were used to link the information, images and the pages together, making the brochure more interactive.
BBD CNY Cards 2005 – 2010_
A series of CNY cards created each year to reflect our thoughts and ideas.
Pizza Hut_
Two illustration styled graphic wall murals for Pizza Hut to further reinforce the brand and dining experience. These murals can be easily adapted in various sizes to fit into the outlet’s interiors throughout the Asia Pacific region.
Grand Shanghai_
The Grand Shanghai Restaurant serves authentic Shanghainese cuisines with its interiors set in the Art Deco styles of the 1920s. Images of leading ladies commonly used in advertisements of that era were used in the menu and wedding invites, complimenting the overall look and feel.
Who’s Who in Design – Volume 2, Red Dot Edition_
Red Dot Online : Communication Design – Who’s Who in Design Vol 2
Editorial Coverage
IBN Corporate Brochure & Annual Report_
Design creation for a science research institute which includes the company profile brochure and annual report and folder.
IBN Annual Report 2005_
IBN annual report which showcases the institute’s achievements and milestones in its innovative research and inventions for the year.
Waterfloor_
M Hotel Singapore created a new lifestyle concept on the 11th floor called waterfloor – spa • gym • pool. The entire interior was based on square shapes, water themes with ponds and water therapy for the spa. The logo was designed as an understated lowercase logotype of the word “waterfloor” with a simple cut to the typeface to reveal the “water” of the place. The new logo was applied throughout the corporate stationery, marketing collaterals and signage system.
Asia Converge_
A globe with 2 converging sectors meeting at a point, reflects Asia Converge as the heart for stock brokerage activities in Asia.
Restaurant J & Bar_
Red was used for the day dining and black for the night bar with a menu design system that allows easy updating of the menus.
Smilefocus_
Rebranding of the smilefocus brand and its 3 main Dentistries – Cosmetic Dentistry, Family Dentistry and Implant & Restorative Dentistry. The identity was applied onto the corporate & marketing collaterals, signages, wall murals and website.
Deutsche Bank_
Entire paper carrier in matt silver with silver hot–stamping on the logo give this carrier a prestige image for Deutsche Bank Private Banking Division.
Tampines Mall_
The round purple logo with the initials “tm” linked together depicts Tampines Mall as the heart of a total new shopping experience in Tampines. The new retail identity also included a new signing system for the entire mall.
